Statement to be attributed to Olaf Swantee, CEO, EE

"We are delighted to announce that the official launch of our new customer
brand, EE, offering the UK's first superfast mobile 4G and fibre broadband
service, will take place on the 30th October 2012. 

"This is a significant milestone for the United Kingdom, and for the people
and businesses of our country who will now be able to enjoy the huge advantages
of superfast 4G technology for the first time. 

"We are very proud to be pioneering, innovating and leading our industry in
launching 4G for our nation through our new EE brand."

-ends-


Notes to editors: 
1. EE will be releasing invitations to a press event shortly to announce full
details of its new brand and exciting new superfast services. 

2. EE will be the first brand in the country to offer a mobile 4G LTE service,
the pioneering new technology that offers superfast mobile internet at speeds
typically five times faster than 3G speeds today. 

3. EE will launch 4G in ten cities on the 30th October, and will cover 16
cities - a third of the UK population - by the end of the year. Customers on the
EE brand will also have access to the biggest and best 3G network in the UK.
Further towns, cities and rural areas, will follow rapidly with coverage to
reach 98% by 2014. 

4. 4G technology provides indoor and outdoor coverage for superfast web
browsing. 

5. EE's 4G services will be available on a number of exciting handsets at
launch, including the iPhone 5, Samsung Galaxy SIII LTE, Nokia Lumia 920, Nokia
Lumia 820, HTC One XL and the Huawei Ascend P1 LTE.

[Total 01:30]