It seems we don't love Big Brother as much as we used too - the Celebrity finale was the least watched program since it launched a decade ago.

An average audience of three million tuned in to watch the My Big Fat Gypsy Wedding star, Paddy Doherty win. 

But the show's still attracting the big names, like Pamela Anderson, who's a surprise housemate for the new series of regular Big Brother kicking off tonight.

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