Play areas on Weston-super-Mare beach have been designated as smoke-free zones.

The voluntary ban has been launched by North Somerset Smoke Free Alliance, which includes the local council and NHS, to cut the number of areas where youngsters come into contact with people smoking.

The alliance says its initiative has received overwhelming public support, with 73 per cent of people supporting a ban on smoking in children’s play areas.

Council executive member for parks Peter Bryant said it would send out a positive health message and help cut the number of young smokers.