The National Trust say they're opposing plans for cable cars at Cheddar Gorge because the benefits don't outweigh the negative visual impact.

But the organisation, which owns part of the land proposed to be used, says it does welcome Gorge management company Longleat Estates taking a fresh approach to attracting visitors.

Their recent public consultation showed parking, wildlife and the view were residents' biggest worries - but they reckon two-thirds of responses were positive.